Stories are the new feature that you all are already aware of. Instagram Stories appeared not so long ago but is already quite popular not only among users but among the business owners as well. How can Instagram Stories help your business grow and expand, and what are the pros and cons of this method for commercial use? Find the answer in this post!
What Are The Main Benefits And Disadvantages Of Instagram Stories?
The benefits of Instagram Stories are quite obvious:
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You can forget about the “golden rule” that requires you to make three posts in a day, with stories, you will not have to worry about the quantity of the content as it will not make your news feed look cluttered;
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The main idea of real-time videos and posts make them look more sincere and honest, which allows the client to see the “backstage” of your business;
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Stories help you find out who reviewed your publications.
Now, what are the cons of this advertising method? There are also a few disadvantages that you should keep in mind:
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Each post is available for just 24 hours, which is not always enough;
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Still, not all people use stories, and some are quite skeptical about it;
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This is one of the most effective opportunities to promote your platform, service, website or product, but it requires you to act fast without a second of hesitation as you can only upload the content created within the last day.
How To Promote Your Instagram Account In Stories?
What are the ten most important things that you should try? Below is a list of the most useful Instagram advertising tips that you can try in practice:
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Advertise new products
Present your new products using this innovative tool. Also, it will work well if you make announcements here. Just give it a try, and you will see that stories are perfect for making your subscribers aware of an upcoming sale, event, video, and anything else!. By using Instagram for Business, you can reach a wider audience in a short period of time.
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Show the authenticity behind the creation of a product
How can it help you? Well, all people like when there is some interesting, sweet or shocking story behind the beautiful photos of a product and it is a fact that such things inspire users to buy it.
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Show clients’ feedbacks
The new format allows you to engage users in the process of the content creation quickly and easily. Don’t hesitate to ask your subscribers to share their thoughts! Contact the most active followers and ask them to record a short video feedback to share it with other users.
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Make a call to action!
Tell your subscribers about some fun contest or promotion using the new Instagram’s feature; it will take only a few slides to explain the rules and ask for participation, but the result will be worth it!
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Create a daily column
The new feature can be easily used as a column with daily tips and discussions on any topic, and it will help you to grab the attention of your audience.
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Add fun videos!
You can even create some simple mini-series about your company, employees, products or anything else to keep subscribers engaged and interested.
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Create quests with short tips
Quests and contests based on the clues that appear in stories and disappear within a day can become a key feature of your brand, and your followers will definitely find it creative and exciting.
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Show one day from your company’s life!
This is one of the most popular methods for successful marketing on Instagram. Show your followers the backstage of shooting a new collection, preparing for the holiday, and other activities that your team does. Who does not want to know how everything is done? Such a format of stories is an excellent opportunity to speak with a subscriber in one language, show your brand from the informal side, tell more about yourself and your product, show people who stand on the other side of the barricades. All you will need is some preparation and a transcript.
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Inform users about some exciting events
Festivals, fairs, presentations, shows, parties – you should capture everything that happens to you in the stories!
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Be informal!
Joke, laugh, and be positive – this is a perfect attitude to deliver via stories!
The huge competition and fast development of all industries and niches of the market, require you to keep pace with these changes and know certain tactics and hacks for social media that will help your brand stand out. By experimenting with the new format of advertising on Instagram, you will be able to find new strategies suitable for you, get an active response from your audience, and increase their loyalty!
