With Facebook being one of the largest social media sites it is no surprise that it is also one of the top free ways to advertise and market businesses of all sizes. One niche in the business market that has not taken full advantage of what Facebook offers is the small business sector. All of the large corporations are on board but for the small businesses, they either feel that this type of marketing is pointless or they don’t have the time to go through all the work. The fact is that all of the top social media sites, like Facebook, should be incorporated into a small businesses marketing plan.
It is too Time Consuming
While it can seem overwhelming to post on many different social media sites, there are third party sites that allow a small business owner and anyone really, to have the ability to make one post that goes out to all of their social media sites. One of the top sites for this is HootSuite that allows for quick and easy social media management, posting on all social media sites at once. This includes Facebook, Twitter, Google+ and even LinkedIn. It is necessary to integrate all of the accounts but once this is done, the rest is so easy that even a novice user can effectively utilize this site.
How to Post to Get Likes
There is more than just content if you want to get likes on your Facebook posts. If you are a new business that doesn’t have many fans yet you can always purchase Facebook likes to get you started. Another tip is to figure out when you should post. Certain people are always on their social media sites at a certain time and this is when you need to make your status updates. You can see what time people are making their comments and what times there is no activity on your page. This can help you determine when the best time for posting is.
Use Geotagging
It can be very disheartening to customers to see a great deal only to learn that they cannot participate because they are not in the geographic area of the business. Having said that, it is awesome to offer those who are in the neighborhood or city that a brick and mortar building is located at and offer them a special deal for their walk in business. You can temper this by offering web shoppers a different deal for buying an item online. If there is more than one location, then you need to geotag the location that the offer is geared towards.
It is vital for small businesses to take advantage of all the free marketing techniques that are available to them including social media. If you feel it would take too long, simply sign up for a site that allows you to make one post that is shared throughout your social media network. You also need to know when to post to get the most views and make sure you are geotagging your posts for your customers in certain locations.
