With increasing innovation in digital marketing, any business can easily tap the benefits of higher demand for their products. Software-as-a-service (SaaS) businesses need to rely on digital marketing strategies to build a big customer pool and make more sales.
One of the goals is to succeed in SaaS demand gen, which simply means demand generation. This is an inbound marketing strategy to increase the awareness and popularity of a product to the right audience.
It is among the strategies used at the top of a marketing funnel by reliable digital marketing companies such as Rocket SaaS as it works with the general audience. Whether you are using a SaaS digital marketing expert or your internal marketing team, it is important to know the best practices involved to make SaaS demand gen a big success.
Social Media Engagement
One of the most successful SaaS demand gen practices is using social media to your advantage. There are many things you can do to engage new fans every day and bring awareness about your SaaS products.
- Updating your profiles, pages, and handles with written content engages fans and keeps them coming for more.
- Another method is to update your profiles with educative and interesting videos regularly. This has been proven to work best on Facebook, TikTok, Twitter, Instagram, and other related social media channels.
- You can also chat with fans to keep them engaged on various topics related to your SaaS products.
- Last, it is also a great SaaS demand gen practice to follow up on interested fans with personalized messages in their DMs and inboxes.
Conduct Virtual Activities
Have you noticed that many people are now online? You can take advantage of this to take your SaaS demand gen to another level. This practice involves live sessions on social media, conducting webinars, or having any other virtual event.
Virtual activities generate a lot of curiosity and interest in your product, especially if you demonstrate how your software and applications will help people and organizations to solve their problems. If you are not sure about what to share during a virtual event, you can work with a creative specialist for a rewarding strategy.
Do More Video Content
Anything visual will definitely generate interest in the audience to try your products. Fortunately, there are many ways to utilize video content and sometimes illustrations. Videos are also used for advertisement on paid ad platforms.
First, ensure that your video is captivating, short, and clear. For SaaS demand gen, tutorials, guides, and “how-to” videos are the most appropriate. You can post them on video streaming platforms, social media, and blog sites, or send them to prospects via email.
Email Marketing Strategy
Do you know that you can use one digital marketing strategy to achieve many goals? If you are looking for SaaS demand gen success, email marketing is one practice to adopt. It involves sending emails with information about your products to prospects. So, you can start by gathering data with names, contact information, and SaaS interests. Then prepare emails, send them, and do follow-ups.
With these practices, you can rest assured that you will generate prospects who will have a lot of interest and curiosity in your SaaS products. From here, it will be easy to convert as many people as possible to buy your products.
