In the current age of Digital technology, for anyone who wish to reach their potential customer’s, it is very important to consider a multi channel marketing approach. By using multiple marketing channels, one can reach out to people through different means thereby improving the conversion rates. One of the key challenges in this multi channel marketing approach is the choice of technology and the associated complexity with each of these marketing channels. The best way to address these complexities is to choose a platform which has inbuilt support for multi channel marketing. Today, we will be reviewing one such platform called SendPulse.
SendPulse is an online integrated messaging platform which supports 5 channels to business marketers to reach their clients. Web Push, Email, SMS, SMTP and Viber are the five marketing channels supported by SendPulse Platform. The platform lets you to either combine one or more of these communications channels together or you can use just one of them separately as well.
This means that you can contact your subscribers first through email. For one or the other reason, if they do not reply to the sent email, they can be (in most cases automatically) reached through Web Push messages or other supported communication modes. This lets you reach a maximum number of audience and also your engagement with them is a notch higher compared to other conventional providers. In fact, only a handful of competitors offer this kind of integrated multi channel marketing platform. Automation 360 is another powerful marketing feature supported by SendPulse which can automatically trigger a communication in response to a user action or event.
SendPulse is indeed a great companion in achieving success in the marketing business, more specifically in the online marketing business. SendPulse works in such a way that it can track an event by generating a URL and then anticipating for the incoming events. It then sends an autoresponder that can be in the form of an Email, Web Push messages or SMS. When a customer shops on your site by moving items to the shopping cart, SendPulse is notified. SendPulse can then notify the customer of any product left in the shopping cart. More so, it tracks the success rate of the whole process. This is a noble tool for online marketing business.
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SendPulse has noticeable advantages over the competing brands. Among these, is the return on investment and the time it takes to achieve. Compared to MailChimp, Robly, Constant Contact and Salesforce Email Studio among others, it is faster to achieve a return on investment with SendPulse. Also, SendPulse is less expensive compared to its competitors such as Salesforce Email Studio and Constant Contact.
Below are few reasons which give SendPulse an edge over the other players in the same league,
1. SendPulse enables you as the marketer to send event-based emails, SMS as well as Web Push Notifications that always lead to the achievement of greater results if combined together. This feature is available as part of Automation 360 in SendPulse. This is arguably one of the best features in SendPulse.
2. SendPulse is a multi-channel integrated online communication platform that provides marketers an option to use 5 different communication channels either together or separately. As a result, you will hardly have a need to look out for another platform to support your multi-channel marketing requirements.
3. SendPulse offers FREE Web Push notifications apart from the other great features.
4. SendPulse also offers the marketer the biggest portion of free emailing as well as SMTP functions and this comes complete with hardly any restrictions in terms of functionality.
5. SendPulse was among the 3 finalists of The Next Web SCALE 2016 program clearly proving its place in the market.
6. SendPulse was named in the year 2016 by TheNextWeb to be among the best startups of the year.
7. SendPulse has a Startup Accelerator Program that provides a $5,000 grant for email marketing development to all the participants.
