Manually sending emails across your list isn’t easy or effective when it comes to brand marketing. You must use the right tools to execute your campaign correctly and reach the right audience. In this piece, you will learn about the best tools for automating your outreach.
Reaching Your Audience the Right Way
Read on for details about some useful software tools you can use for your campaign.
A Tool For Finding Email Addresses
Since there is no contact between you and the recipient before sending a cold email, you need to source their addresses yourself. You don’t have to do this manually. Simply use an email finding website to scrape the internet for high-quality email addresses automatically. A great example of an email scraping tool is Limelist. You can learn about lemlist cold email marketing on this link.
An Email Marketing Tool
Some tools are designed specifically for marketing campaigns. Whether you are hosting a regular or cold email marketing campaign, you can handle everything from a single portal.
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These tools allow you to write and automate messages to your prospects. Also, it usually offers analytics that allows you to track email performance and make necessary improvements.
Tools for A/B Testing
You must test your emails to know how recipients respond to specific catch phrases or sentences. While most email service platforms come with testing tools, some others don’t. In this case, you will need to integrate an A/B testing tool to make it work seamlessly. It allows you to optimize the subject line, body, visuals, and call to action of your emails.
Compliance Tools
As a business owner, remaining regulatory compliant is a vital part of your cold outreach program. Since you will be sending these messages to complete strangers, you need to ensure the messages you send, frequency, and timing meet the CAN-SPAM and GDPR regulations. Running your messages through compliance tools ensures it meets all these requirements. It allows you to maintain a good domain reputation.
Conclusion
The success of failure of your cold outreach campaign will depend significantly on which tools you use and how you choose to use them. So, make sure you invest in the right platforms to make the most of your campaign.
