Creating a mobile friendly website is of paramount importance for small business owners as an increasing number of people are now using their mobile phone to browse the web and also to search information via Google. Therefore, it clearly points out to the fact that you need to have a mobile friendly website otherwise you are going to miss out on these opportunities. But designing a mobile website is not easy. We are here to share some tips that you should follow while designing a mobile friendly version of your website –
Loading Time and Shortcuts
As a rule, people are using their mobiles to look up nearby businesses (shops, restaurants, cinemas, night clubs etc.) when they are on the go. This is not a relaxed, lazy search, but a fast and concentrated hunt. Therefore, mobile users want a fast loading site and anything slower than 6-8 seconds seems like an eternity when you need to find something as fast as possible.
It’s also vital to create an easy path for the user to contact you. You’ll definitely have more success if your website has a ‘Contact Information Bar’. This bar should contain easy-to-tap buttons that will immediately link the user with your email, map location, scheduling form or let him or her make a call with a single tap. Click-to-call functionality is one of the most useful features you mobile site can offer. If I find a hairdressing salon and I want to make an appointment, I want to be able to put my fingertip on their Call Us button and get linked with the phone line.
Content
If possible, make your mobile website lightweight and laconic. Present your most important information only: logotype, working hours, assortment (service description) etc. Pay attention to your images. Mobile phones are much smaller, so make sure the user can enlarge every single image on your website. If your business is built around selling, this is all-important. High-quality, zoomed images will help your visitors make the purchase decision. Keep you content simple and remember that your visitors’ devices might not be compatible with all media formats, like Flash.
App-Like Experience
Mobile applications are extremely popular, partially because of their incredible ease of use. Therefore, one of the best ways to design your mobile-friendly site is to create an app-inspired layout: huge buttons, logical navigation, nothing extra. It makes sense to add links to your major social media accounts. Thus, your visitors will be able to join your company via their mobiles and explore your profiles later at home using their PCs.
Easy Shopping
If you sell something or have a registration form, make it as fast and smooth as possible. Nothing scares visitors away faster than a 50 feet long registration form and checkout process. Smooth shopping and fast processing are very important characteristics of mobile commerce. The entire process should not take more than 3-4 steps. Otherwise, you might lose out.
The benefits of having a mobile-feature-rich website are obvious. The good news is that creating an optimized site doesn’t necessarily mean you have to work overtime. If you any web publishing software application, you are able to create an exceptional, effective mobile-friendly companion to your primary site simply by switching from the Desktop to the Mobile editor in the admin panel.
This is a guest post by Jarwal Remington. Jarwal is a copywriter and a graphic designer. He is an active member of different content writing groups and he wants to help business owners to improve their presence online. Jarwal works for https://www.xpresscontent.com/
