Did you know that there are currently over a billion active users on Instagram? This has enabled the platform to rank high among social networks in the world. This suggests that businesses can effectively use Instagram to promote their brands. As there are many users on the platform, companies see the need to put their brands in front of those users.
If properly utilized, the platform can provide massive engagement, with a large following. This will give you the best opportunity to market your brand to your audience. This makes it an excellent tool for startups. Inside this piece, you will learn excellent tips on leveraging Instagram lead generation for your startup. Just continue the read and enjoy.
As earlier noted, Instagram has lots of active users. Imagine putting your products or services in front of those active users. However, it can be challenging to understand how well to do this. It is why most people opt for digital marketing agencies. Nonetheless, the tips listed below will give you a great idea of how well to market your brand on Instagram.
Increase Your Reach Through Hashtags
Hashtags are an excellent marketing feature on Instagram. Businesses can create hashtags to increase their reach.
They do so effectively by making use of campaigns to target specific audiences. So, startups should focus on hashtags that are relevant to their niche. This will help to create a brand name and also help you punch line hashtags.
Find out what slogans or keywords represent your brand. For example, you can have a fitness brand, and you focus on boots and kicks. Create hashtags that reflect your business line. This will enable audiences to find contents that are relevant to your business quickly.
So, as your business starts to grow, more audiences will use your hashtags and engage with your brand. Your business can make use of over 20 hashtags for a single post. You just have to ensure that all hashtags used are relevant to your products and services. Make sure that the hashtags you create are the first comment in your post.
Try to create hashtags that are also popular. Popular hashtags can increase the chances of your content being discovered. Popular hashtags that are relevant to your business can be easily found. You just have to type in the keyword, and you will find hashtags that are popular with that keyword.
Keep in mind that posting videos and images along with hashtags will give you more engagement. You will get more likes, comments, views, and shares. The hashtags should be aimed at promoting your brand. It is why the hashtags you create must be relevant to your niche.
Create your hashtags and get more followers. You do not have to do anything special and unique. Do this, and you will get excellent engagement. This will undoubtedly boost your startup. You can find more here on ways to boost your startup with social media.
Leverage Instagram Stories
The aim of using the story feature on Instagram is to create a brand narrative. The story feature on Instagram provides an excellent and remarkable user experience. Upload photos and creative videos and upload your story. This will create a buzz that will give you lots of ideal audiences.
Create engaging and valuable stories. One that tells audiences what your business is all about. One that users can easily relate to. This means that your story should be compelling and powerful as well. With Instagram stories, you have an avenue of trying out several contents. You can choose to experiment with short videos. You can try our boomerang images. You can experiment with normal photos as well.
You’re doing this to find out the contents your audiences are engaging with the most. Instagram stories are an effective marketing tool. With this tool, you can target new audiences. You can effectively promote your content to enable calls to action. So, as a startup, I highly suggest you use the Instagram story feature.
Run Ads
Did you know that an Instagram business account allows you to run ads? This is quite remarkable since you’re trying to get your brand in front of a billion people. So, it is vital as a startup enterprise to consider this.
Keep in mind that native ads are more effective. However, there are lots of advertising options that you can choose from. You can opt to go for the photo and video ad. These are regular daily posts. You can also select carousel ads. These are ads that are a slideshow of multiple images.
Carousel ads are often used because they can better explain a brand. However, the most effective ads are those that are displayed at the top of the story’s ads. Stats show that over 50% of users on Instagram look for products, and over 75% of those users engage with a product after reading posts.
This suggests that Instagram is a very effective marketing tool. And it can better expose a brand. It does this with minimum effort, time and money. So, it is best to leverage ads. Create ads and be creative with them. You can choose to use filters on your promotional ads. They also achieve a great conversion rate.
Interact with Your Followers
Without customers, a business cannot thrive. It is why businesses focus on improving their customer relationship. As a startup, it helps if you can know your audience and interact with them. Try to interact with your followers occasionally. Followers enjoy this. It makes them feel cared for. It shows that they are a priority to the business.
Try replying to your followers’ comments. You can also give like and thumps up to your followers. It makes the relationship feel personal. Also, interacting with your followers can make your business profile popular. This is because people like and share the comments that a business profile engages with. The link here https://www.thebalancesmb.com/how-to-increase-your-social-media-following-1794618 has more on how to interact with social media followers.
Partner with Influencers
Collaborating with Instagram influencers is also an excellent way to improve your startup. It is a strategy that sees you partnering with an influencer in your niche. The job of the influencer is to advertise and promote your brand. There is a reason why this strategy is so effective. It is because it’s a traditional method that allows the use of word of mouth. And we all know how reliable and credible referrals can be.
Sometimes, to partner with an influencer, there is no need for a money transaction. You just have to identify users on the platform who are relevant to your niche. Note that these users must have a high number of followers. Also, these users must be very active in the platform.
Most startups might see the need to use celebrities for their influencer marketing. But you can do without celebrities. Find reputable users who have your target audience as followers. Once you have a number of those users, you might consider proposing them an offer.
Most brands would offer financial incentives to these users. However, you can provide a cross-promotional deal. Cross-promotion simply means promoting each other’s brand to benefit you both. Keep in mind that this is most effective if your startup has complementary items to offer.
Consider Active User Tagging
If your post is well received in the first few minutes of submission, it gains popularity. And a post that does so well is regarded as a potential for high engagement. These posts usually have a large number of likes, shares, and comments. And these types of posts move up the news feed of your followers.
This will inevitably increase the engagement of that content. It also ensures that the post will be shared with a vast number of users across the platform.
But how do you achieve this kind of excellent performing content? A great way to do so is by tagging all the active users on your posts. When this is done, Instagram sends those users a notification. This will then bring lots of comments and likes to your post. The engagements you get at the initial post time will define the popularity of your content.
Go Live
Once you have a good number of followers, you can choose to go live. Running a live video is an excellent way to connect with your followers. Talk with your followers. Ask relevant questions. Solve a problem. Talk about your new products and share news about them.
You can also ask your followers for feedback. This will tell you how well to improve your brand.
Take Away
The number of active users on Instagram suggests it is an excellent marketing tool. However, for success to be achieved, you have to have a perfect business page. One that provides valuable content. One that provides content that your viewers will be very interested in.
You can also use paid adverts to market your brand. You just have to ensure you create ads that convert well. The tips suggested above can help you effectively market on Instagram. Use a few of them and witness the growth of your startup.
