Your job as a small business marketer is likely to need you to wear multiple hats. Some of them may not even be hats for marketing purposes. Product promotion, social media updates, and even sales are all your responsibility.
So, what’s the point of adding video marketing to the mix? Video marketing has a plethora of advantages for small organizations.
In this post, we’ll explain 10 reasons why you should care about video, along with instances of how video may benefit your company and save you money in the long term.
10 Benefits of a Successful Video Marketing Strategy
1. Garner Visibility on YouTube
YouTube is the world’s second-largest search engine, with over a billion users watching over 250 million hours of video every day. per. It’s where your prospective customers are looking, therefore you should be there as well.
YouTube’s “How-to” searches are among the most popular, making instructional material a strategic possibility in this market. Understanding how YouTube content ties into the buyer’s journey can help you get the most out of the platform.’
2. Elevate your Google Rankings
Google is the most popular search engine, while YouTube is the second most popular. Search engines like Google (and others like Bing and Yahoo) reward websites that include video content.
To put it simply, adding a video to your website improves your search engine rankings. When 75% of people don’t even get beyond the first page, the effort is definitely worth it!
3. Enhance Product Visibility
Make sure your customers are aware of your product before they make a decision to buy. After seeing a product video, internet visitors are up to 84% more likely to make a buy.
Instead of merely telling prospective buyers what your product or service does, an explainer film lets them see it in action. Video marketing for small companies should start with this one, according to our experts. So if you haven’t done so already, do so now!
4. Provide a New Promotional Medium to your Viewers
51.7 percent of worldwide internet users between the ages of 16 and 64 claim that viewing videos, TV programs, and movies are their top purpose for accessing the internet! On top of that, 86% of consumers say they’d want to see more videos from businesses in the future.
More educational/explainer video-style material is what 36 percent of respondents want to see the most, followed by product demonstrations at 14 percent. Video content is unquestionably the media of choice for your audience. Why not give the people what they want in light of this?
5. Enhance your Email CTR
Reaching out through video may result in three times as many answers as email alone. It’s better not to embed a video in an email, but to link to a video. Due to a lack of in-line video playback, most email clients don’t support this.
Emails that include huge video files are more likely to be flagged as spam. It’s better to offer a link to a video thumbnail in the email’s text rather than the movie itself when email marketing. A few clicks are all it takes to have it play automatically.
6. Build Robust Audience Connections
When you watch a video, you’re getting a visual and an auditory experience all in one. As a result, viewers become more invested in what they’re seeing because of the stimulation of these two parts of the brain.
For a small firm that relies on repeat clients and brand awareness, this is essential. In 2021, 94% of marketers predicted that video will outperform all other forms of content when it comes to converting customers. That’s something to work on!
7. Leverage the Low Entry Barrier
Many small companies (and businesses in general) believe that video marketing is too expensive for them and that they need a slew of expensive tools to get started. That’s all just fiction. For most people, a camera capable of 1080p resolution is within reach. It’s possible that you’re even reading this piece on it.
You don’t need much more than a smartphone and a simple online video editor to get started. You’re ready to play with the big kids now, so go ahead!
8. Increase your Social Media Visibility
We get what we want when we use social media feeds (Facebook and Instagram in particular). It’s difficult for small enterprises to get noticed by new audiences because of algorithms based on recent behavior.
When it comes to new customers, 93% of firms will get them via social media videos in 2021. Videos that are visually appealing and attract viewers’ attention will always help you grow your audience. So, when it comes to social media platforms, video is the fastest way to be seen.
9. Easily Provide Edification Material to Audience
Video marketing for small companies doesn’t need a large staff. Because of this, the more you can help your customers educate and assist them during the buying process, the better. Your sales staff will appreciate the convenience of low-touch instructional video material as well.
10. Enhance your Marketing ROI
40 percent of shoppers say that videos improve the likelihood that they’ll buy a product on their mobile devices. a video on social media brought in a new client for 93% of firms in 2012. Revenue growth is 49 percent quicker for companies that employ video compared to those that don’t.
However, we’ll go ahead and say it anyway: You need video. It’s important to keep in mind that although videos are important for small companies, how you utilize them is as important. Check out our video buyer’s journey infographic for additional information on where you should be utilizing video.
Wrapping Up
These 10 benefits of video marketing can certainly compel almost anyone to start paying attention to the latest video marketing trends. So, if you are someone who is still on the fence about deploying effective video marketing techniques, you now know all the benefits!
