For presenting a full proof SEO campaign, the SEO expert can do some regular checks and reviewing activities. He should go through the entire process to check whether any error can be found along the way. He can also run the SEO index tool to check whether the indexing have been done properly or not. The Google webmaster tool can also be checked to verify the manual actions. Now, let us go through the steps by which the SEO issues can be resolved:
Collect The Data: By using the Google webmaster tools, the backlinks of the particular site can be downloaded and the reports can be pulled from the Moz.com, Ahrefs.com and Majestic.com. You are required to get at least three reports for possessing the cross section of the links. When all the backlinks are collected and exported, the entire data can be consolidated into a single excel sheet. The data packets of different sites can be separated into different tabs and can be consolidated into a new tab. The raw data can easily be reviewed if it is separated like this.
After the data collection, the following clues will help to fix issues.
IP Diversity: Backlink generation requires the IP diversity. Large number of links from the same IP will eventually block the user. It will show that the site is using the link network which Google will definitely not prefer.
Anchor Text Ratio: The anchor text ratio of the site is very important. There should be a perfect ratio of the money terms with the branded terms. The highly competitive keyword and phrases can be considered as the money terms and they should be more than the branded terms. If the brand name of the site and the actual URL is very common then it is alright. But if the money terms are larger in number, then you need to do some adjustments to reach the proper ratio.
Neighborhood: If the neighborhood of the site is bad, it should be moved immediately. For example, if the site is hosted in the same block where the spam sites are present, the site should be shifted to another location. A site can be present within a server where numerous low quality sites are also present. The shared hosting services are almost like the apartment buildings and the neighborhood. The neighborhood checker tool can be used to check whether there are any problems or not. If the problems are identified, you should move out to search for new server hosting solution.
Do-Follow Vs No-Follow Links: You should be aware of the number of do-follow as well as no-follow links in your site. The site will appear unnatural if most of the links are do-follow ones. It will prove that the site is trying to spam the internet with large number of articles and is trying to get rank through the content. A healthy profile of backlinks may include 80% of do-follow links with 20% of no-follow links.
Domain Authority of Linked Sites: The domain authority can also be the source of problems. You can check the domain authority from Moz tool and if it comes less than 20, the site should be definitely disposed. You can also use the Google sheet plug-in to check the domain authority.
When you observe that the website is not working well after putting efforts for 90 to 120 days, the backlinks are required to be checked. All the data should be collected and reviewed. As soon as the necessary fixes are done, the SEO campaign will head towards the right direction.
