When you decide the launch a website for your business, you always think of buying domains that could rank well in search engine results. However, you should be aware of scammy domains as you may fall prey to legal issues. How to ensure that the expired domain is safe for use? Here are the tips that you need to follow.
Look for Page Rank
Page Rank is a metric which many SEOs use for determining the value of a domain. Google toolbar provides the number that lies between 0 and 10. The nature of result is logarithmic. It means that PR 3 is 10 times efficient than PR 2 and so on.
Google does not use the PR internally which it shows on the toolbar. Google displays page rank on toolbar frequently. Sometimes, the data may be old. Therefore, the domain might have PR 6 some time back. Currently, the page rank might have been dropped. However, the toolbar displays old PR 6. You should not purchase expired PR domains for sale that have PR greater than 6 as they may be scammy.
Use Majestic SEO Metrics
Majestic SEO has the largest commercial link intelligence database. This company crawls many URLs every day. Majestic SEO offers useful metrics for evaluating expired domains. Users of Majestic SEO metrics are provided with fresh index and historic index. Fresh index is updated regularly while the historic index is updated once in a month.
While checking the status of an expired domain, you should look at the trust flow. This is a metric that has a scale between 0 and 100. Trust flow measures the reliability of the domain depending on which sites establish a link to the domain. If the links come from reliable sites, then the scale goes up.
Majestic SEO offers backlink data that comprise of total backlinks from unique subnets, IPs and GOV and EDU domains. You should always purchase expired domains that have earned backlinks from GOV and EDU domains.
Look at Moz Metrics
Moz provides details on back links and metrics that have resemblance with page rank. While checking expired domains, you should use DA (Domain Authority). DA lies between 0 and 100. This metric indicates how a site would perform during SERPs. You can use Domain Authority for comparing one domain against another. The calculation of DA is done by combining Moz’s link metrics in a single logarithmic scale score.
Also Read: Why Domain Authority and Page Authority are Important in SEO
MA (MozRank) is a metric that has a scale ranging between 0 and 10. This metric determines how good backlinks are. If the homepage of a domain has high-quality links, then that domain has higher MA. You should choose domains which have Domain Authority greater than 30.
SEMrush Metrics
SEMrush offers SERP data related with domains. The SEMrush report would suggest whether the domain enjoys some rank currently for any keywords. The report also shows the amount of traffic you can expect from that domain.
The report shows the number of keywords with which the domain ranks. SEMrush also provides details on current search position, volume, CPC, competition, etc. The cost of traffic helps you to determine the value of the domain. You should conduct a few keyword queries on Google in order to check whether the data is old.
Complete Metrics
You can use Compete metrics for determining the status of the expired domain. Compete is into web traffic analysis service. The company tracks the number of US visitors who surf top websites. The data is calculated after gathering inputs from application service providers and ISPs.
These are the tools and procedures which you should use to analyze expired domains. You should purchase domains that have DA more than 30.
