Apple has finally released an exchange program that promises to reduce environmental impact and increase sales of Apple’s iPhones. The exchange program is not a true exchange program, but it is in fact a trade-in program that aims to increase iPhone sales and reduce wastage of electronic parts, thereby leading to less generation of electronic wastes. This is the company’s first proper initiative into environmental friendliness and it has decided to start out big, putting its flagship product on the line, showing the world that it is taking this seriously, and people should know that Apple want to truly make a difference this time.
The initiative is also convenient for the customer, since it is speculated that the value of the iPhone being returned will be gauged according to the condition of the device, and is expected to be reasonable, unlike most of such initiatives which underpay the customer for the returned goods. This will enable customers who maintain their iPhones to be handsomely compensated for their old iPhone’s, allowing them to buy the latest iPhone variants at significantly lower prices. This trade-off ensures that more people with old iPhone’s will exchange their old phones for new variants to get access to the latest features, which in turn will increase Apple’s sales.
The initiative was launched on August 3, 2013 in the US markets, but Apple plans to expand the initiative to other markets, thereby increasing the reach of the iPhone in multiple markets, and making sure that a huge amount of potential electronic waste is recycled, leading to less pollution, and a smaller environmental footprint by the company. Apple has made a convenient, uncomplicated way of exchanging a person’s old iPhone in exchange for a new iPhone of the person’s choice, and to reward the customer with a gift card whose value equals that of the returned iPhone. This is an extremely simple procedure that makes sure that the customer does not go through too much technical information, and enjoys the convenience of fast, seamless service.
Most importantly, the new iPhone will have all the settings of the user’s previous phone, since the customer service personnel take the responsibility of transferring the settings and information from the old device to the new device, thereby allowing the new iPhone to have all the personalized settings of the user’s old iPhone. The main advantage of this is that the user is not inconvenienced by the trade-in, allowing all normal functions of the phone to carry on as normal from the new device.
This initiative has been received very positively by both customers and critics of the company, since it focuses on environmental friendliness, while increasing the sales of the company, allowing for both the company and the environment to benefit from this program. Combined with the convenience of the method, users will be able to make the switch in a matter of a few minutes, making sure that people are willing to make use of this program simply due to its convenience.
