Whether you are dealing with your own business or your client’s website; SEO strategy would be more or less similar in both cases. Initially, you are required to assess your strengths, analyze challenges and create a statistical report regarding the content of the site, rankings as well as search traffic. Google Analytics can play a great role in auditing your reports in quick and simple methods. Now, let us go through some essential SEO techniques for improving the visibility and incoming traffic of a website.
Keyword Research: While doing research on your keywords, you may make a list of all your competitors and generate keyword ideas from them. You can use Google’s tool of Keyword Planner and download all the outputs into a single excel sheet. You can also get a variety of suggestions for keyword ideas through this particular tool which can be very helpful while obtaining your final keywords. You can omit those keywords which have not gathered a minimum of 50 monthly searches.
Create Your Content: When your keyword list is ready, you can focus on your content. You should always choose your topics by following latest updates and shares. When people are sharing any content that surely means they prefer that content more than others. You can understand the mindsets of your audiences by using Facebook groups, Quora, LinkedIn, Reddit or different forums. This process will provide you with a clear vision regarding the current trends so that you can create your content with the similar attitude.
Optimize Your Content: There are some technical aspects of SEO. For example, an expert SEO Salt Lake City says that your title should be within 160 characters and your core keywords must be included within your content. Besides these, you must keep in mind that your heading should be attractive in nature so that it evokes some emotions or shock and therefore grabs viewers’ attention immediately. You can test your ideas through Twitter and check how much engagement your heading can bring. If you are successful, you may consider creating a blog post with that particular topic as soon as possible. You can consider using one of the many SEO Software tools available in the market today.
Rich Snippets: You should not forget adding rich snippets to make your content more visible. Structured data markup can be considered as an organized way of using HTML for providing summarized information about your blog or website you want to publish. Through rich snippets, content will become more visible to search engines as well as users.
User Generated Content: This type of content is very valuable as it helps you to reach your audience more closely and can also increase your organic traffic. You should always try to answer queries of your audience very quickly through blog comments and reviews.
Monitoring and Alerts: Your alerts and web monitoring process must be infallible and diligent in nature. You can use Google alerts to get relevant notifications regarding the topics that are useful for your business. You can choose to receive emails with all relevant results from which you can identify your traffic sources easily.
Email Subscribers: As soon as you have published your blog or website, you may notify your subscribers by mailing them. You can also ask for their feedback and later work on them for any further improvements.
Use Social Media: You can definitely use the social media platform for promoting your content. Sharing your posts will attract huge number of viewers through social channels.
As you apply all these techniques, make sure you are checking your results in a regular manner. As these techniques are proven to be successful by different guide on SEO, beginners can definitely implement them to notice positive results in organic traffic and rankings of their websites.
Author Bio: Robin Williams is a well known SEO analyst. In this article, he is providing some effective SEO techniques that can help you to boost your SEO strategies in the right manner.
