Social media has gone from being just a platform to connect with people from all over the world to a necessary tool for business. You will hardly see a business that has no social media page, whether on Facebook, Instagram or Twitter.
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When you think of social media, you might not have associated it at all with the lead generation, but because of social media, brands have become more recognizable, and potential customers feel more connected to the product or service they are eyeing.
You can check out this link to know more about the value of social media for lead generation and read through the tips below that you can do so that you can generate more leads through effective social media marketing initiatives.
Tips to Generate More Leads Through Social Media
- Know who your target audience is – first and foremost, you need to know who you are communicating with. To be able to effectively connect with your followers and potential customers. One of the best methods to know more about your audience is to conduct surveys and polls. You can do that through a phone call and at least 10 questions about their experiences with your company.
- Conduct polls and surveys – If a phone call cannot be done, you can do that through polls and surveys that are available on some social media platforms. This is a great method of knowing more about your customers instead of just making guessing and making assumptions about what they want. You can make polls on Twitter and find out how people find your products if they have any complaints and what are the things that you can improve your or services. This strategy can help you to gain lots of real Twitter followers as well.
- Do special offers and run contests – who does not like getting discounts and freebies? Consider hosting giveaways or running a contest on your social media channels. Of course, you need to make sure that your prize or giveaway is a good product service, something that is valuable enough that people would want to enter your contest. But you also need to make sure that your prize would target your potential customer in particular.
- Advertise through social media – another important development in social media is the availability of advertisements. Make sure to do your research on every social media platform because they have different demographic criteria that will be useful when doing your ads. When you know who your target people are, whether it is based on location, gender, job etc, make sure that your ads will target those people so that you will not be wasting time reaching people who may not actually buy your product because they are the wrong target group.
- Monitor your mentions – what’s great about social media is that communication is always open 24 hours a day, seven days a week. You can engage with your customers by always monitoring your mentions. Not only will you be able to see possible praises for your product but you can also check for criticisms so you will know how to improve.
