According to a study, 96% of start-up businesses don’t last longer than 10 years and while the lack of business ideas is one of the major reasons, the other core cause of business failure is fierce competition in the market. When dozens of brands crop up every month, you need to position your company in such a way that will help you last during the turbulence time.
Consumer behavior has changed radically over the past decade. TV and newspaper ads are losing their charm and internet marketing or online marketing is grabbing all the eyeballs. The smartphone and tablet savvy generation collect information while on the go, check PPC ads from anywhere and take the purchase decisions instantly. So, unless your online marketing strategies are correct, you can’t sustain in the 21st century. Here are some internet marketing strategies that don’t cost much, but can bring your exceptional ROI.
Run Location Specific Facebook Ads: People prefer to buy products from a shop if they know that it’s present in their locality or city. In fact, even if you have only a virtual shop, your location matters a lot because customers think that if you are local, you can be reached anytime. Therefore, take advantage of Facebook’s local awareness ads and post an ad to target your area specific customers. While other PPC platforms offer the same facility, Facebook allows you to get the best return on investment. You can target the local consumers exclusively and thus, the chances of conversion increase significantly. You can also embed directions and use the “call now” button so that buyers can get in touch with you within seconds.
Publish Videos: Dynamic content always attracts consumers and short videos are great for customer engagement. Instead of reading a 300-400 word long web page, people like to watch a 2-3 min long video to get an idea of your business. Therefore, you should post short, intelligent and informative videos on your website as well as YouTube to make people aware of your business. If you sell a product, then show its features in the video. If you offer a wide range of services, then explain services, USP and rates to convert the visitors quickly.
Take Advantage of Blog: Blogging is one of the most effective ways to promote your business online and influence consumers’ decisions. Besides writing for your own blog, you should concentrate on guest blogging as well. You can use the blog for advertisement too. For example, banner ads and pop-ups can be used to bring the readers to your website. However, don’t display too many ads as it might irritate the readers.
Utilize LinkedIn– Unlike other social media sites, LinkedIn is used for professional purposes and besides B2C, LinkedIn offers great B2B web marketing opportunities. Use LinkedIn to find the people who fit your target profile and mail them to start a conversation. You can also comment in groups and answer other users’ queries to establish your brand image in the virtual world.
Internet marketing is all about sharing the right information with the right segment of people. Whether its ads, video or blogs, communication should be focused and on time. Don’t just post on social media sites and blogs, make it a two-way communication. Let people ask you questions and clarify their doubts. Add human emotions in your marketing materials and you will be able to win the heart of consumers.
This is a guest post by Mav Razor. Razor offers online business solutions and is working with Utah SEO. He specializes in professional SEO with local search optimization. Over time he has earned goodwill of clients by giving valuable online services. You can visit his website for more information.
