When social media networks were developed more than a decade ago, they were only intended for helping people keep in touch with friends and their loved ones. The story has now changed. Social media has actually evolved to become a marketing platform that can’t be ignored. The evolutions have been driven by trends that develop every year. The trends have been very useful in increasing interactions between brands and customers. This is because businesses are able to understand the needs of their potential customers. On the other hand, businesses have found ways of cutting back on their expenses and increasing their return on investment.
Below is a list of trends in social media that are expected to continue shaping the future.
- Live Videos Still Rock
Videos will still continue to be the dominant channel of marketing. This is because social media users regard them to be more entertaining and informative than blog posts. Unlike in the past when businesses posted recorded videos, nowadays it’s the videos that are filmed live that earn the most views. In fact, it’s easier to understand what you see in videos than what you read in articles. And maybe that’s why videos attract many subscribers than articles.
Also Read: 5 Tips For Generating More Leads Through Social Media
The other advantage is that videos are easy to market when compared with other channels. This is due to the fact that internet users never get tired of nourishing their eyes. They therefore watch almost any video that they come across including those that are not relevant to what they are looking for. However, video clips that are brief attract the highest number of followers.
- Chatbots are Common
Chatbots are slowly replacing customer care representatives. Businesses all over the world are using Chatbots to interact with their customers. This is because these softwares are able to handle customer inquiries round the clock. With a chatbot, you don’t have to worry about responding to the questions of your customers because they will be answered instantly.
Also Read: 5 Ways Social Media Marketing Can Enhance Your Company Website
Businesses prefer using Chatbots because they help them avoid the expense of having to hire multiple customer care executives. The Chatbots are programmed to memorize the answers to frequently asked questions. With a chatbot that’s integrated with social media, a business is bound to report increased sales because customers can make orders directly without having to visit a specific website.
- Paid Ads on the Rise
Paid social media adverts are here to stay. This is because they help in spreading word about a product or service like bush fire. With such paid ads, it’s much easier to target a wide audience than when using traditional channels of marketing. As a matter of fact, social media ads have already surpassed print media adverts. This is due to the fact that they are more affordable and efficient. With these ads, you are able to bring your brand near to the people that need it considering that your marketing campaigns will only target a specific group of people. You can even decide the amount of money you will spend in a day or week and where your ads will run. Besides that, businesses are still relying on platforms that sell active social media followers such as www.digismm.com to help them become an authority in their respective industries.
