Digital technology has streamlined online shopping for consumers in these trying times. Traffic in brick and mortar stores has significantly reduced due to the recent health crisis, so consumers found a different medium for their needs.
In Sydney, online shopping reached an average year-on-year growth of 16.9%, which is among the highest in Australia’s cities. SEO Sydney services in Australia can help your business meet this demand. New and old, small or large, all companies in the city can benefit from having a strong online presence.
Do I need Local SEO for my business?
The Australia Post reports over five million households in the country shopped online in 2020, with the highest point in April. However, another study reports that four in five consumers still prefer shopping in physical stores and evaluating goods in person. Market analysts reconcile these conflicting notions and conclude that most people fall in between these two behaviours. It means that consumers research online first about any product or service they need. Afterwards, they can choose to purchase online or visit a physical store if circumstances allow.
While online shopping gives people access to businesses around the world, many are still patronizing local businesses. You can meet this demand by dominating local search in your region. Local searches are more targeted, and there are three major reasons for this: brand loyalty, convenience and proximity, and time-constraints.
Maintaining and Building Brand Loyalty
Many people still seek the service or product of a trusted brand they usually go to pre-pandemic. The competition of brands can be overwhelming for some consumers. They also find it difficult to purchase goods and services from a brand they haven’t physically seen before. These customers look up their favourite or trusted local brands online as they are confident that they will deliver an excellent purchase.
What SEO services in Australia can do for your brand is to establish a strong online presence. SEO organizes content for your brand so your pages can rank in relevant customer searches. Through this excellent service, you can tell your loyal patrons that your business remains the best in your region or city. Furthermore, you don’t only keep your long-time customers but attract new ones as well. Your brand will have greater local exposure with geo-focused SEO and potentially gain new eager customers in your city.
Become the Trusted Brand of the Neighbourhood
Local searches are made by mindful consumers who still prefer to physically visit a store to purchase a product. They begin with thorough online research for a particular need and subsequently check the physical store’s actual product. However, with travel constraints, people can only go to the shops nearest them for convenience.
Your business can have larger local exposure when search engines deliver them your well-crafted content. Consumers’ research is usually very targeted and specific, focusing on directions, shop hours, product availability. SEO-focused content targets each of these criteria and more so you can establish credibility in your neighbourhood.
Being Always There When Needed
Statista reports that the primary reasons customers abandon carts in online shopping are shipping issues. The added cost but a long waiting time cause annoyance to many consumers. With local business, they become confident that these establishments can deliver their product in a shorter time.
People buy essential needs through online shopping as well. Necessities like groceries, medicine, and other healthcare items definitely to be delivered within a day to a couple of days. Therefore, it requires a focused local search that your brand can optimize for.
