Your social media campaign may be easy since you do not have to worry about mistakes when your posts are going to be forgotten within a day, but your social media marketing may also be a completely fruitless endeavor. Mobile apps that help to manage your campaign are simply time and effort savers on what may already be a time wasting experience (it is sometimes a matter of luck).
1. SpredFast
Though it sounds like a new type of margarine it is actually a tool to measure analytics from some of the major social media networks. You can see your metrics laid out as graphs and various visualizations to make the data a little easier to understand. It has a lot of data processing and gathering tools that you may find useful for checking your own success with your social media marketing campaign.
2. Ping.fm
This tool allows you to update various social media profiles. One of its best features is that it allows you to have and maintain hundreds of profiles on just one social media network. We all know that you may manipulate social media metrics by signing up for account after account on the same platform; well with this app you may manage them all from one place. You may update them all quite quickly too.
Also Read: 5 Ways to Enhance Your Business on Social Media
3. Buffer
This tool helps you to schedule your Twitter updates so that you may spread out their publication throughout the day. If you do this you are able to increase your chances of people actually reading your tweets. Posting them all at the same time is silly when the Twitter timeline moves so quickly.
4. SocialFlow
This is a Twitter only tool and it allows you to schedule your Tweets so that they appear at different times of the day. You can set the timer to post them at intervals you choose, or you can allow it to tell you and post at times when it thinks are the best. These times are supposed to be based on previous posts which it monitors to see what times get the best responses.
5. CoTweet
Despite the name you may also use this for Facebook. It is good for tracking conversations on Twitter and for tracking them across Facebook and back to Twitter again. The app has little functions that help you judge the influence and penetration of your social media posts, including giving you metrics on how conversations and posts are influencing people and how influential each conversation is.
6. Seesmic
This is an app you may use on your desktop computer and on mobile devices. It has a simple interface that looks like it would be more at home within an email platform. It allows you to manage a range of social media profiles from its simple interface. In a pragmatic and unstylish sense it is actually quite a useful tool. It gets the job done without the need for sparkles and being showy in any way.
7. HootSuite
This is a well known mobile app that is based on Twitter but may also be used for Facebook, LinkedIn and other social media networks. It has its own set of tools to help you manage your social media campaigns, and has analytic functions too. It helps you to monitor your campaigns and to make improvements to it. It is very good for synchronizing your efforts across different social media networks and platforms. The scheduling tools are also worth a mention.
8. TweetDeck
This is a mobile app that was set up to be a Twitter centric app but then branched out into a number of other social media networks. It may be used with most mobile devices and on a desktop computer too. You can update a lot of different accounts from just one platform, and it has had quite a few social media networks added in its time. It is not the newest app on the list, but it still has a strong standing moving into the year 2014 and it is unlikely that it will suddenly become unpopular any time soon.
9. SocialOomph
You may have heard of this one. It is popular because it has a wide range of tools and functions you can use within your Twitter and Facebook account. You can schedule posts and manage what happens on your blog. It has free services for the basic stuff and paid services for if you want to get deeper into its management capabilities. You can shorten URLs, schedule things, check your inboxes; there is plenty you can do.
10. TwitterFeed
You will notice on this list that there are quite a few that seem to be for Twitter only but that are also for other social media networks too, and this program is just the same. You can also start up automatic updating too.